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Research papers

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Carlo Erminero, L. Rubini
Company: Demoskopea
June 15, 1974
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Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-espresso-case-history


Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974
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Citation

Kracmar, J. Z. (1974a, April 01). Computerized cash registers for chain retail stores. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/computerized-cash-registers-for-chain-retail-stores


Research reports

Qualitative research on 'Fresh' fabric washing liquid

The research was meant to decide whether or not 'Fresh' has seriouspotential amongst users of heavy ·duty products forhandwashing as well as light-duty users.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'Fresh' fabric washing liquid. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fresh-fabric-washing-liquid


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
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Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-


Research reports

Wheatamins in test market on behalf of Kellogg's limited

The aim of this research was to provide informationfrom which a brief could be derived to re-positionWheatamins successfully for re-launch.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973
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Citation

, C. (1973a, March 15). Wheatamins in test market on behalf of Kellogg's limited. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/wheatamins-in-test-market-on-behalf-of-kellogg-s-limited


Research reports

Fish Cakes shapes research

The possibility that different shapes of Fish Cakesstimulate greater consumer interest had been indicated inprevious research. Two different marketing routesare available: as an addition to the current range,or as a replacement to the standard...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Fish Cakes shapes research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fish-cakes-shapes-research


Research reports

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 10, 1972
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Citation

, C. (1972a, June 10). Report on qualitative research on Mint Cracknel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mint-cracknel


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Qualitative research on packaging for Royal Dutch Cigars

This research was undertaken to establish the relativeacceptability of two alternative pack colors for arange of cigars. General information on the name andpack design acceptability, the cigar imagery, etc. were also obtained. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Qualitative research on packaging for Royal Dutch Cigars. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-royal-dutch-cigars